About The Headline Theory
We are a done-for-you commercial lead generation company for commercial service businesses, using cold email and cold calling by our SDR team.
Book A Call
One company per service area. See if yours is still open.
Who we are
The Headline Theory was founded by Lars Matthys (CEO & Founder) and Aidan Hutchinson (COO & Founder).
We work with commercial service businesses in landscaping, HVAC, plumbing, snow removal and holiday lighting. Our SDR team runs cold email and cold calling to the decision makers who sign commercial contracts.
- $10M+pipeline generated for clients
- 500commercial meetings booked for our clients
- 2,700+interested replies from commercial decision makers
- 2 million+emails sent for commercial service companies
- 50+commercial service companies served
- 3 daysmedian time from the first email going out to the first meeting booked
Meeting and reply counts last updated October 2026.
Contact
One company per service, per service area.
Frequently Asked Questions
Lars Matthys (CEO & Founder) and Aidan Hutchinson (COO & Founder).
Commercial service businesses: landscaping, HVAC, plumbing, snow removal and holiday lighting.
No. We work with one company per service, per service area, so you're never competing with another client for the same properties.
Email support@theheadlinetheory.com or call (415) 578-8464.
Book A Call
One company per service area. See if yours is still open.